Sale! Three Sticks Chardonnay Durell Vineyard 2015 and we still a few seats left for Kistler Vineyards Tasting Thursday night!!

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I had a fling with beer, a passionate affair with Cognac, but the love of my glass is wine.

Nicholas Oakes

I demand to know who these so called “Experts” are!!  We have a mantra of “Two Bottles” per day here at the Wine Watch!


How do you get into the high-end Chardonnay and Pinot Noir game in California?  If your Bill Price you buy one of the top vineyard sites for these varietals known as Durell vineyard in Sonoma County and then you buy one of the top labels in California like Kistler Vineyards.  And on the eve of our Kistler wine Tasting I thought it would be appropriate to send out an offering on Three Sticks Chardonnay Durell Vineyard at the cheapest price in the country!

These Three Sticks wines are a lot cheaper than Kistler and are some of the best new wines to come from California made from some of the same top vineyard sites that with other producers’ names on the label cost a lot more.  Get in on the ground floor of one of the best new labels for both Chardonnay and Pinot Noir in California and if your free tomorrow night we still have a few spots available at our Kistler Wine Tasting check out the line-up at

Three Sticks Sale!! - Most Excellent Chardonnay

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2015 Three Sticks Chardonnay Durell Vineyard

List Price: $60.00        Your Price: $39.00

Quantity in Stock: 115

OUR TASTING NOTES:  A nice touch of light toasty oak spice, vanilla and cinnamon with red delicious apple fruit, this wine is made from slightly different blocks and this wine is fermented in oak all Wente clone, a touch of vanilla bean crème brulee notes. A good amount of rich tropical fruit on the tongue with rich fruit, a texture of whole milk, lightly toasted oak spice nutmeg and vanilla bean with creme caramel notes through the finish. Finish 45+ Most Excellent

A bit about Three Sticks:

Image result for Bill Price William S. Price III three Sticks

Three Sticks Wines is a boutique, family-owned winery founded by Bill Price (William S. Price III).  Founded in 2002, the winery is named for Bill’s surfing nickname, “Billy Three Sticks,” which was assigned to him in his youth as a reference to the three Roman numerals that follow his name. As a long time fan and collector of wines from the Durell Vineyard, Price purchased the property from Ed Durell in 1998, and launched Three Sticks a few years later.

In 2015, Bob Cabral, former winemaker for Williams Selyem, and Ryan Prichard, former assistant winemaker for Medlock Ames, joined the Three Sticks Team. Don Vantaaveren, who had been with Three Sticks since 2004, remains as Winemaker Emeritus.

Cabral and Prichard will be focusing on the Pinot Noir and Chardonnay production, while Van Staaveren will continue to focus on the Cabernets.

The winery is housed in an industrial area near downtown Sonoma, among a cluster of other artisan wine producers known as the Eighth Street Wineries. In keeping with  the winery’s“no crush” policy, every lot of grapes to come in is treated with utmost care and minimal handling.

The winemaking team insists on keeping every vineyard block separate from the others from the moment they are picked on through fermentation, barrel aging and final blending.

In 2014, Three Sticks opened a tasting salon in downtown Sonoma:  The Adobe(a.k.a.the Vallejo-Casteñada Adobe,#theadobe).  Built circa 1842 and located just off the plaza in downtown Sonoma, the Vallejo-Casteñada Adobe was one of Sonoma’s oldest and longest occupied residences and remains one of the last standing buildings from California’ s Mexican Period.  It’s transformation into the Three Sticks tasting salon was directed by noted San Francisco designer Ken Fulk.

“Three Sticks” refers to the three Roman numerals that follow Founder and Principal Bill Price’s written name. He was known as “Billy Three Sticks” growing up surfing in Hawaii, where the young Price attended high school. As he describes his path from seawater to wine in a calm, steady voice, it’s hard to guess that this is the same man who spent much of the last 30 years in corporate board rooms. Rather, it seems only natural that Price would trade in a thriving business career for a life among the vines, and that the father of three would wax poetic on the importance of leaving the world a better place for generations to come—whether through sustainable vineyard and winery practices, or through his nonprofit work.

Born in Los Angeles, Price was introduced to wine at an early age by his father, who was born in France, and would give him thimble-sized tastes of wine mixed into a glass of water. Price remembers playing ball against the wall of the Louis M. Martini Winery in St. Helena, bored and impatient, while his father, who often brought his son along on sojourns to Napa and Sonoma wine country, tasted wine inside the winery.

Price attended high school in Hawaii before returning to California to study at Stanford University. He earned his law degree from the University of California Berkeley’s Boalt Hall School of Law, and following 10 years practicing law and also consulting at Bain & Company, he was hired to work for Jack Welch at GE Capital.

In 1992, Price co-founded Texas Pacific Group (TPG), a private equity firm, with two partners. TPG invested in companies as large and diverse as J. Crew, Burger King, Continental Airlines, and Petco. In 1995, TPG purchased Beringer. “That’s when I was really introduced to the wine business,” says Price.

The company continued to invest in wineries, including Chateau St. Jean., which sourced grapes for some of its wines from the Durell Vineyard in Sonoma. It was then that Price began to take a more active interest not just in the business of wine, but in vineyards as well. He purchased the Durell Vineyard in 1998, and launched Three Sticks Wines in 2002. In 2007, he sold his share of TPG back to his partners, and entered the wine business full-stop. He was soon approached by Steve Kistler to partner with him in his vineyards, and Price’s role as a farmer began to grow.

“I realized I’d made all the money I needed to make in my career, and I longed to return to something that brought me back in touch with the natural world on a more regular basis,” says Price.

Price is the proprietor of Classic Wines, LLC and Price Family Vineyards, LLC—including ownership and management of Sonoma Coast vineyards including Durell, 111 Wilson Vineyard, DuPont Vineyard, One Sky Vineyard and Gap’s Crown Vineyard. Classic Wines also has ownership interests in Kistler Vineyards, Buccella, Three Sticks, Lutum and Head High. Price is chairman of Gary Farrell Winery.

Price’s business strategy is to work with winemakers who have their own individual style of winemaking and who maintain that vision with each vintage and with each piece of land. He believes that this commitment to a specific style lets one perfect their identity as a winemaker while also allowing them to stand out in the marketplace.

Price sees his family vineyards and winery investments as something he can share with his children someday. Already, his two eldest children, both now following his footsteps at Stanford, have wines named for them: “The James” from Three Sticks, and a “Natalie” Cuvee from Kistler. Soon, Price says, he’ll introduce a wine in honor of his youngest daughter, Alana.

Price is also an active philanthropist, and holds positions as Chairman of the Gladstone Foundation, which serves as the fundraising arm of the Gladstone Institutes, a leading organization in the research and development of solutions to widespread disease; and as Chair of Common Sense Media, which rates, advocates and educates families and schools on media and technology for kids.

Price resides in Marin County with his family, and strives to get in at least 30 days of surfing per year



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